Rewriting cancer
This film series, produced for UICC by BBC Storyworks, aims to dispel myths and showcase advancements in cancer prevention, treatment, and care through the lens of people with lived experience.
Film series overview
Many people will be affected by cancer at some point in their lives. About 1 in 5 people develop cancer in their lifetimes, with 1 in 12 women and 1 in 9 men dying from the disease – and this affects also their families, friends, and communities.
Yet, there's still much that people don’t understand about cancer and cancer care.
This series, produced for UICC by BBC Storyworks Commercial Productions, spotlights the incredible people living and working with cancer, breaking down the myths and misconceptions around the disease.
It celebrates the relentless pursuit of new and exciting treatments and developments in screening and early detection, offering a different perspective on identifying, treating, and living beyond the disease.
This is cancer, rewritten.
Produced for UICC by BBC StoryWorks Commercial Productions
The films
Rewriting Cancer is a series of 25 short films from across the globe.
The films are grouped under three chapters:
Changing the odds
Enhancing awareness and accessibility of cancer screening, early detection, and diagnosis
Changing the outcome
Addressing health gaps and transforming prevention, treatment, and care
Changing the experience
Championing quality of life for people with cancer
About cancer
Cancer is a group of diseases marked by uncontrolled cell growth, leading to significant global morbidity and mortality, with 20 million new cases and nearly 10 million deaths in 2022.
Cancer control efforts encompass prevention (reducing risk factors such as smoking and infections), public awareness campaigns, screening and early detection, treatment (advances in surgery, chemotherapy, radiotherapy, and targeted therapies), and supportive, palliative and survivorship care.
Recent positive trends include declining mortality rates, improved survival rates (e.g., nearly 90% for breast cancer in some regions), and global initiatives such WHO's strategies for breast cancer, cervical cancer, and childhood cancer. But many inequalities and inequities exist for many people in accessing the care they need.
UICC encourages you to share this series and join the conversation using the hashtags
#RewritingCancer
#Cancer